As seen in the Home Magazine of the Courier Mail, 11 August 2018 by Emily Black
Pradella has swapped terms such as “retirement living” for “lifestyle resorts”, in a bid to more accurately reflect their latest offering for the over-50s’ markets.
Pradella Director of Sales and Marketing Alex McMahon said with more than five million Australians expected to be aged 65 or over by 2025, they were taking the opportunity to change the face of the retirement sector.
Mr McMahon said the company was expanding its range of residential projects with the release of architecturally designed homes in prime locations for the exclusive use of over 50s.
“We brought this approach to our Upper Coomera and Toowoomba projects and made modifications to the masterplans to create designs that will grow with the community and help create a truly better place to live,” he said.
“Today’s Baby Boomers have high expectations for their retirement lifestyle, so location and design of the home are both vitally important.
“As a developer of over 50s communities our focus weighs heavily on these aspects, it’s why we invest a lot of time into researching market trends, finding the right sites, developing masterplans and creating homes that respond to the needs of modern seniors.”
Mr McMahon said with stage one already completed at Seachange Riverside Coomera, stage two had now been released to potential buyers.
“First homes have settled with residents moving in from April 2018,” he said, “The river house with a pool, bocce court, yoga studio, library, barbecue, kitchen and bar is due for completion on October 31,” he said.
“The country club is due for completion in November 2019.”