WORD of mouth has proved the best sales tool for Gold Coast over 50s resort Seachange, with more than 50 per cent of recent sales being introduced by existing residents.
More than 300 residents recently attended the launch of Seachange’s new referral program, which aims to tap into this form of promotion.
Referees will go in the draw to win an exclusive ms Caledonia Sky expedition to the Kimberley for two people. The 11-day Kimberley Coast cruise visits attractions like King George River and Falls, Montgomery Reef, Jar Island and Prince Frederick Harbour. The prize, valued at $25,000, includes tours, flights and transfers.
The new referral program is being undertaken in unison with leading travel provider APT and is open to anyone who introduces a friend to either of Seachange’s two Gold Coast based communities.
“Most of our Seachange residents heard about our communities through word of mouth and we believed this campaign would be a great way to give back to our loyal supporters,” said Seachange Project Director Phil Goodman.
“Although traditional advertising is still extremely valuable, we believe that strengthening relationships with our existing homeowners and continuing to deliver an exceptional product will be one of the best ways of increasing awareness of the Seachange brand. It’s an exciting time for the Seachange brand, which is focused on delivering vibrant and active lifestyles for over 50s.”
Seachange – which has luxury resort communities totalling nearly $300 million on the Gold Coast – believes word of mouth advertising is the way of the future and will become a growing focus for the burgeoning over 50s property sector.
Seachange Village Arundel and Seachange Village Emerald Lakes are designed to deliver active over 50s a happy and healthy life amongst like-minded people. Both communities offer architecturally designed homes and access to a five-star country club that nourishes the mind, body and soul. The country club includes luxury facilities such as dining areas, club lounges, games rooms, library, cinema, craft room, workshop, floodlit tennis courts, indoor heated pool and outdoor lagoon pool, spa and gym, sauna and dance floor.